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Selling to Humans: A New Approach to Exchange

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We should sell the way we'd like to buy if we were buyers & knew nothing about selling. But the sales process that has been taught for the past 150 years has created deception, a feeling of powerlessness in the buyer & a total distrust of anyone who sells for a living. "Selling to Humans" provides an alternative by introducing Ten Principles which are steeped in a human-centered values ethic. It then redefines the entire process of selling, from the initial approach through the service after a sale. It throws away the ...

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Selling to Humans: A New Approach to Exchange 1995, Influence Training Systems

ISBN-13: 9780964354944

Unabridged

Trade paperback