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Selling and Sales Management 10th Edn

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Selling and Sales Management 10th Edn - Lancaster, Geoffrey, and Jobber, David
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Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales ...

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Selling and Sales Management 10th Edn 2015, Pearson, Harlow

ISBN-13: 9781292078007

10th Revised edition

Trade paperback