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Selling Value: Key Principles of Value-Based Selling

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Selling Value: Key Principles of Value-Based Selling - Hutson, Don
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SELLING VALUE is 305 pages of solid content to help you out perform your competition while keeping your customers happy. It is presented in four parts: Mastering the Head Game; Your Blueprint for Sales Success; Understanding Your Customer; and Securing and Growing the Business; The fifteen chapters outline the most critical content for exceptional sales results in a competitive environment. One premise set forth is that the most important definition of value is your prospect's definition! If properly queried, ten prospects ...

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Selling Value: Key Principles of Value-Based Selling 2015, Executive Books

ISBN-13: 9780692259122

Hardcover

Selling Value: Key Principles of Value-Based Selling 2014, Executive Books

ISBN-13: 9781936354443

Trade paperback