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Sales Management That Works: How to Sell in a World That Never Stops Changing

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Sales Management That Works: How to Sell in a World That Never Stops Changing - Cespedes, Frank V
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"The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this book, ... Cespedes provides sales managers and executives with the tools they need to ...

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Sales Management That Works: How to Sell in a World That Never Stops Changing 2021, Harvard Business Review Press

ISBN-13: 9781633698765

Hardcover