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Return on Customer: Creating Maximum Value from Your Scarcest Resource

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Return on Customer: Creating Maximum Value from Your Scarcest Resource - Rogers, Martha, and Peppers, Don
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In a powerful blend of theory and practice, the authors use their years of consulting expertise with many of the world's leading companies to identify the specific products, add-ons, and services that will best increase the size and value of their customer base.

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Return on Customer: Creating Maximum Value from Your Scarcest Resource 2005, Crown Business, New York, NY

ISBN-13: 9780385510301

Hardcover