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Retail Product Management: Buying and Merchandising

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Retail Product Management: Buying and merchandising - Varley, Rosemary
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Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", ...

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Retail Product Management: Buying and merchandising 2014, Routledge, London

ISBN-13: 9780415577588

3rd edition

Paperback

Retail Product Management: Buying and merchandising 2014, Routledge, London

ISBN-13: 9780415577571

3rd edition

Hardcover

Retail Product Management: Buying and Merchandising 2006, Routledge, London, England

ISBN-13: 9780415327152

2nd edition

Trade paperback

Retail Product Management: Buying and Merchandising 2006, Routledge, London, England

ISBN-13: 9780415327145

2nd edition

Hardcover

Retail Product Management: Buying and Merchandising 2001, Routledge, Oxford

ISBN-13: 9780415216067

Trade paperback