Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for today's rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a ...
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Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for today's rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving and other internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from internet retailers. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business
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Add this copy of Retail in Detail to cart. $1.99, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by Entrepreneur Press.
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Add this copy of Retail in Detail to cart. $2.15, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2013 by Entrepreneur Press.
Add this copy of Retail in Detail to cart. $2.15, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Entrepreneur Press.
Add this copy of Retail in Detail to cart. $2.15, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2013 by Entrepreneur Press.
Add this copy of Retail in Detail to cart. $2.15, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2013 by Entrepreneur Press.
Add this copy of Retail in Detail to cart. $2.43, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1996 by Oasis.
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