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Research in Consumer Behavior - Grayson, Kent (Editor), and Munizjr, Albert M (Editor), and Belk, Russell W, Dr. (Editor)
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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

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Research in Consumer Behavior 2011, Emerald Group Publishing, Bingley

ISBN-13: 9781780521169

Hardcover