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Research Methods in Luxury Management

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Research Methods in Luxury Management - Parnwell, Michael J G, and Meng, Kelly
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This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

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Research Methods in Luxury Management 2023, Routledge, Oxford

ISBN-13: 9781032281100

Trade paperback

Research Methods in Luxury Management 2023, Routledge, Oxford

ISBN-13: 9781032281179

Hardcover