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Repositioning: Marketing in an Era of Competition, Change and Crisis - Trout, Jack, and Rivkin, Steve
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Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control.

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Repositioning: Marketing in an Era of Competition, Change and Crisis 2009, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071635592

Hardcover