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Ratings Analysis: Audience Measurement and Analytics

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Ratings Analysis: Audience Measurement and Analytics - Webster, James G, and Phalen, Patricia F, and Lichty, Lawrence W
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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.

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Ratings Analysis: Audience Measurement and Analytics 2013, Routledge, Oxford

ISBN-13: 9780415526524

4th edition

Trade paperback

Ratings Analysis: Audience Measurement and Analytics 2013, Routledge, Oxford

ISBN-13: 9780415526517

4th edition

Hardcover