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Quest for Identity: Corporate Identies, Strategies, Methods and Examples

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Quest for Identity: Corporate Identies, Strategies, Methods and Examples - Schmidt, Klaus, and Ludlow, Chris
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A systematic range of "holistic" corporate identity instruments which take account of corporate culture and behavior, market conditions and strategies.

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Quest for Identity: Corporate Identies, Strategies, Methods and Examples 2000, Cassell, London, England

ISBN-13: 9780304334117

Hardcover