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Inclusive Branding: The Why and How of a Holistic Approach to Brands

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Inclusive Branding: The Why and How of a Holistic Approach to Brands - Schmidt, Klaus, and Ludlow, Chris, and Noon, Mike
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Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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Inclusive Branding: The Why and How of a Holistic Approach to Brands 2003, Palgrave MacMillan, Basingstoke, England

ISBN-13: 9780333980798

Hardcover

Inclusive Branding: The Why and How of a Holistic Approach to Brands 2002, Palgrave MacMillan, London

ISBN-13: 9781349430154

Trade paperback