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Quality Issues in Heritage Visitor Attractions

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Quality Issues in Heritage Visitor Attractions - Yeoman, Ian, and Drummond, Siobhan (Editor)
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* Quality as a tool for success *Covers a diverse range of quality issues and theories in the context of heritage attractions * Well-respected international contributor team of academics and practitioners Heritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning customers. A focus on quality can assist with customer satisfaction and business excellence. This new book on Quality issues ...

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Quality Issues in Heritage Visitor Attractions 2000, Routledge, Oxford

ISBN-13: 9780750646758

Hardcover