Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic ...
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Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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Add this copy of Public Relations Cases to cart. $16.34, very good condition, Sold by eCampus rated 5.0 out of 5 stars, ships from Lexington, KY, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Public Relations Cases to cart. $17.40, good condition, Sold by Goodwill Indust. of San Diego rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2012 by Cengage Learning.
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The book has been read but is in good condition. There is minor to moderate wear to the outside, including scuffs, corner dings, & edge curls. It stand/lays flat. The majority of pages are undamaged with minimal creasing. Used books should not be expected to come with working access codes or bundled media. Please ask to verify before purchase.
Add this copy of Public Relations Cases to cart. $17.43, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2012 by Cengage Learning.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Public Relations Cases to cart. $17.92, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Cengage Learning.
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Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Public Relations Cases to cart. $20.40, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Public Relations Cases to cart. $21.41, fair condition, Sold by Omega Books and More rated 5.0 out of 5 stars, ships from Springdale, AR, UNITED STATES, published 2012 by Cengage Learning.
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Fair. **PLEASE READ** Books may have heavy highlighting handwriting throughout. **PLEASE READ** The cover shows HEAVY wear. Books may have liquid damage but are still a usable copy. FAST shipping FREE tracking and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.
Add this copy of Public Relations Cases to cart. $46.05, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2012 by Cengage Learning.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Public Relations Cases to cart. $58.59, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Public Relations Cases to cart. $61.24, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2012 by Cengage Learning.
