The text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR: media relations, employee and member relations, community relations, public affairs & government relations, investor relations, consumer relations, and special public relations. Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and ...
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The text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR: media relations, employee and member relations, community relations, public affairs & government relations, investor relations, consumer relations, and special public relations. Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then present Silver Anvil Award cases from planning through execution and evaluation. Appendices contain exercises and case problems for each of the PR forms presented as well as the PRSA Code of Professional Standards.
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Add this copy of Public Relations Cases to cart. $20.69, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1994 by Wadsworth Publishing Company.
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Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Public Relations Cases to cart. $54.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by Wadsworth Publishing.
Add this copy of Public Relations Cases- to cart. $74.00, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1994 by Houghton Mifflin Company H.
