Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and...you'll get wildly different answers at best, blank expressions at worst. Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing ...
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Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and...you'll get wildly different answers at best, blank expressions at worst. Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job-positioning, messaging, research, personas, and more-helping your entire organization value what you do. Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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Add this copy of Product Marketing Misunderstood: How to Establish Your to cart. $7.80, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2022 by Product Marketing Alliance.
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New. Trade paperback (US). Glued binding. 206 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Product Marketing Misunderstood: How to Establish Your to cart. $14.12, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2022 by Product Marketing Alliance.
Add this copy of Product Marketing Misunderstood: How to Establish Your to cart. $17.68, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Product Marketing Alliance.
Add this copy of Product Marketing Misunderstood: How to Establish Your to cart. $18.99, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2022 by Product Marketing Alliance.
Add this copy of Product Marketing Misunderstood: How to Establish Your to cart. $21.81, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Product Marketing Alliance.
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New. Sewn binding. Cloth over boards. With dust jacket. 206 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
