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Product Management/Marketing

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Product Management/Marketing - Baker, Michael, and Hart, Susan
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Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge andunderstanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager.

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Product Management/Marketing 1998, Prentice Hall PTR, Englewood Cliffs, NJ

ISBN-13: 9780130653680

Trade paperback