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Principles of Retail Management

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Principles of Retail Management - Varley, Rosemary, and Rafiq, Mohammed
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The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a retailing, marketing or business degree. The text takes a natural progression through general analysis of the retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of retailing, such as internet ...

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Principles of Retail Management 2003, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333792971

Paperback