Discussing concepts and issues such as relationship marketing, legal and ethical issues, green marketing, technology, and total quality management, this fourth edition represents a revision of this research-based text.
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Discussing concepts and issues such as relationship marketing, legal and ethical issues, green marketing, technology, and total quality management, this fourth edition represents a revision of this research-based text.
Read Less
Add this copy of Principles of Marketing to cart. $15.00, very good condition, Sold by Top Notch Books rated 5.0 out of 5 stars, ships from Tolar, TX, UNITED STATES, published 1983 by Scott Foresman and Company.
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Seller's Description:
Very Good. No Jacket. Textbook. 8vo-over 7¾"-9¾" Tall. 815 pages. Gloss boards show no wear. Complimentary copy printed on front, prior owner embossment on title page. Pages are clean, no markings in text, binding is sound.
Add this copy of Principles of Marketing to cart. $17.45, good condition, Sold by Ye Old Bookworm rated 4.0 out of 5 stars, ships from Odessa, TX, UNITED STATES, published 1983 by Scott, Foresman & Company.
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Seller's Description:
Good with no dust jacket. Small 4to 9"-11" tall; 770 pages; Glossy Illustrated Boards, No Dust Jacket, Book Shows little Wear, Black & White Illustrations; BX128.
Add this copy of Principles of Marketing 4th Edition to cart. $18.00, good condition, Sold by bookbooth rated 5.0 out of 5 stars, ships from Berea, OH, UNITED STATES, published 1995 by Harper Collins.
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Seller's Description:
New. 8.5" x 11" In original shrink wrap. This is a standard college textbook on marketing. The highlight of this text is a seven-part case study on the travails of the Harley-Davidson motorcycle manufacturer. The cover features a wraparound photo of a couple riding a motorcycle, as well as a notation that software is included; as this book is still in its original shrink wrap, we have no idea what this software is, or even if it is in fact included.
Add this copy of Principles of Marketing (Scott, Foresman Series in to cart. $76.18, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1986 by Scott Foresman/Addison-Wesley.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
