For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help ...
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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLabTM Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
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Add this copy of Principles of Marketing to cart. $24.50, new condition, Sold by Fastship Store - rated 3.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $32.00, new condition, Sold by GreenGlobe rated 3.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2017 by Pearson.
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New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition.
Add this copy of Principles of Marketing, 17th edition to cart. $34.90, new condition, Sold by Equilibrium Worldbooks rated 5.0 out of 5 stars, ships from San Gabriel, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. 736 p. Audience: College/higher education. Please double check the textbook description: Express shipping takes 3-5 days with free tracking number! Brand New Paperback International edition textbook, 17th edition. Different ISBN number and book cover design. The content is exactly same as original US edition. The book printed in Black/White, the book cover may contain the foreign words and the restriction sale disclaimer.
Add this copy of Principles of Marketing, 17th to cart. $34.95, new condition, Sold by Global Express, ships from San Marino, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. 736 p. Audience: College/higher education. This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing, 17th to cart. $34.97, new condition, Sold by Aideo Textbook rated 4.0 out of 5 stars, ships from Arcadia, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. 736 p. Audience: College/higher education. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing to cart. $74.40, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $98.50, new condition, Sold by Fastship Store - rated 3.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $203.22, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $207.43, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2017 by Pearson.
