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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition

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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition - Smith, Tim
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Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's ...

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Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures 2011, Cengage Learning, Mason

ISBN-13: 9780538480888

Hardcover

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition 2011, South-Western College Publishing, Florence

ISBN-13: 9781111571290

International Edition

Paperback