This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry.
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This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry.
Read Less
Add this copy of Perspectives in Consumer Behaviour to cart. $45.76, good condition, Sold by The Guru Bookshop rated 3.0 out of 5 stars, ships from Hereford, WALES, UNITED KINGDOM, published 1991 by Prentice-Hall.
