This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
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This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example.
Read Less
Add this copy of On the Art of Writing Copy: the Best of Print, to cart. $3.33, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2000 by Amacom.
Add this copy of On the Art of Writing Copy: the Best of * Print * to cart. $5.00, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Amacom Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of On the Art of Writing Copy (2nd Edition) to cart. $22.00, good condition, Sold by bookbooth rated 5.0 out of 5 stars, ships from Berea, OH, UNITED STATES, published 2000 by AMACOM.
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Good. 8.5" x 11" 2nd edition. Ex-library w/usual stamps & stickers. Pages clean & bright; binding tight; creases & moderate wear to covers. 412 pages. Thoroughly illustrated. In stock. Nowhere in this book does the author mention that he was also a wildly successful schlockmeister of bucket-of-blood-type horror movies in the 1950s-60s. A very inventive man, which accounts for his success.
Add this copy of On the Art of Writing Copy: the Best of * Print * to cart. $34.63, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Amacom Books.
Add this copy of On the Art of Writing Copy: the Best of * Print * to cart. $71.60, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Amacom Books.
Add this copy of On the Art of Writing Copy: the Best of Print, to cart. $76.87, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2000 by AMACOM.
Add this copy of On the Art of Writing Copy: the Best of * Print * to cart. $78.75, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2000 by AMACOM.
Add this copy of On the Art of Writing Copy to cart. $79.70, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by Amacom.
Add this copy of On the Art of Writing Copy to cart. $80.43, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by Amacom.