David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with ...
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David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
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Add this copy of Ogilvy on Advertising in the Digital Age to cart. $44.28, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2017 by Headline Welbeck Non-Fiction.
Add this copy of Ogilvy on Advertising in the Digital Age to cart. $46.28, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2017 by Headline Welbeck Non-Fiction.
Add this copy of Ogilvy on Advertising in the Digital Age to cart. $47.23, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2017 by Headline Welbeck Non-Fiction.
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Seller's Description:
New. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193...2017. Hardcover.....We ship daily from our Bookshop.
Add this copy of Ogilvy on Advertising in the Digital Age to cart. $54.38, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2017 by Goodman Books.
Add this copy of Ogilvy on Advertising in the Digital Age to cart. $88.70, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Bloomsbury USA.
