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No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing

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"No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls--and achieve breakthrough results"--

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No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing 2022, Wiley

ISBN-13: 9781119982876

Revised and Updated edition

Trade paperback