Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
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Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Read Less
Add this copy of New Product Forecasting: An Applied Approach to cart. $73.26, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2006 by Routledge.
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