This first-of-its-kind book provides marketers with an overview of strategies and tactics for reaching three major untapped markets in the U.S.: African-Americans, Hispanics, and Asian-Americans. It features essential demographics, cultural factors that influence buying habits, examples of good and bad marketing to ethnic groups, and more.
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This first-of-its-kind book provides marketers with an overview of strategies and tactics for reaching three major untapped markets in the U.S.: African-Americans, Hispanics, and Asian-Americans. It features essential demographics, cultural factors that influence buying habits, examples of good and bad marketing to ethnic groups, and more.
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Add this copy of Multicultural Marketing: Selling to a Diverse America to cart. $6.12, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1994 by Amacom.
Add this copy of Multicultural Marketing: Selling to a Diverse America to cart. $28.94, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by Amacom Books.
Add this copy of Multicultural Marketing: Selling to a Diverse America to cart. $85.12, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by Amacom Books.