"Menswear: Business to Style explores the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepares students to assume a role in the business as it continues to evolve. Drawing on his experiences in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an ...
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"Menswear: Business to Style explores the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepares students to assume a role in the business as it continues to evolve. Drawing on his experiences in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint"--P. [4] of cover.
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