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Media Monoliths: How Great Media Brands Thrive and Survive

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Media Monoliths: How Great Media Brands Thrive and Survive - Tungate, Mark
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Now in paperback, "Media Monoliths" gives a detailed look behind the scenes of the elite group of giant media brands that have thrived for decades--and sometimes centuries. of color illustrations.

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Media Monoliths: How Great Media Brands Thrive and Survive 2006, Kogan Page, London, England

ISBN-13: 9780749444785

Trade paperback

Media Monoliths: How Great Media Brands Thrive and Survive 2004, Kogan Page, London, England

ISBN-13: 9780749441081

Hardcover