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Luxury World: The Past, Present and Future of Luxury Brands

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Luxury World: The Past, Present and Future of Luxury Brands - Tungate, Mark
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What are the genuine luxury brands, and what strategies do they use to lift themselves into the realm of the truly elite? Tungate slips behind the facade of the world's most sophisticated businesses to show how they really function.

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Luxury World: The Past, Present and Future of Luxury Brands 2009, Kogan Page, London

ISBN-13: 9780749452636

Hardcover