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Marketing the Moon: The Selling of the Apollo Lunar Program

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Marketing the Moon: The Selling of the Apollo Lunar Program - Scott, David Meerman, and Jurek, Richard, and Cernan, Eugene a (Foreword by)
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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

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Marketing the Moon: The Selling of the Apollo Lunar Program 2014, MIT Press, Cambridge

ISBN-13: 9780262026963

Hardcover