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Marketing in and for a Sustainable Society

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Marketing in and for a Sustainable Society - Malhotra, Naresh K (Editor)
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This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

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    • Title: Marketing in and for a Sustainable Society by Naresh K. Malhotra
    • Publisher: Emerald Publishing Ltd
    • Print ISBN: 9781786352828, 1786352826
    • eText ISBN: 9781786352811
    • Edition: 2016
    • Format: PDF eBook
    $161.99
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