Skip to main content alibris logo

Marketing for Hospitality and Tourism: International Edition

by , ,

Write The First Customer Review
Marketing for Hospitality and Tourism: International Edition - Kotler, Philip T., and Bowen, John T., and Makens, James
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich ...

loading
Marketing for Hospitality and Tourism: International Edition 2013, Pearson, Upper Saddle River

ISBN-13: 9780133382129

6th edition

Paperback

Marketing for Hospitality and Tourism: International Edition 2005, Pearson, Upper Saddle River

ISBN-13: 9780132017732

4th edition

Paperback