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Marketing and the Bottom Line: The New Metrics of Corporate Wealth

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Marketing and the Bottom Line: The New Metrics of Corporate Wealth - Ambler, Tim, Professor
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Most companies dont have a clear picture of their marketing performance. In fact, they prefer to fumble around in the dark. Its easy to see why: fumbling has a lot going for it; more adventure, more creativity, more surprises and more fantasies are all possible. But, you may not like what you see when the lights go on.

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Marketing and the Bottom Line: The New Metrics of Corporate Wealth 2001, Addison Wesley Longman, Harlow

ISBN-13: 9780273642480

Hardcover