Ambler answers that question by revealing the portfolio of marketing activities that are likely to deliver maximum results on investment. Includes case studies, metrics, and analytical tools based on research at such companies as IBM, Dell, and McDonald's.
Read More
Ambler answers that question by revealing the portfolio of marketing activities that are likely to deliver maximum results on investment. Includes case studies, metrics, and analytical tools based on research at such companies as IBM, Dell, and McDonald's.
Read Less
Add this copy of Marketing and the Bottom Line to cart. $2.04, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2003 by FT Press.
Add this copy of Marketing and the Bottom Line: the Marketing Metrics to to cart. $2.04, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2003 by FT Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Marketing and the Bottom Line to cart. $2.04, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2003 by FT Press.
Add this copy of Marketing and the Bottom Line: the Marketing Metrics to to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Ft Pr.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing and the Bottom Line: the Marketing Metrics to to cart. $26.66, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Financial Times/ Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780273661948.
Add this copy of Marketing and the Bottom Line: the Marketing Metrics to to cart. $30.51, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Ft Pr.
Add this copy of Marketing and the Bottom Line: the Marketing Metrics to to cart. $34.47, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780273661948.
Add this copy of Marketing and the Bottom Line: the Marketing Metrics to to cart. $97.82, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by Ft Pr.
