MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
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MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
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Add this copy of Marketing Scales Handbook, Volume IV: Consumer Behavior to cart. $29.33, fair condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2005 by South Western Educational Publishing.
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Add this copy of Marketing Scales Handbook, Volume IV: Consumer Behavior to cart. $133.11, fair condition, Sold by Once Upon A Time Books rated 1.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2005 by South-Western Educational Pub.
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Add this copy of Marketing Scales Handbook, Volume IV: Consumer Behavior to cart. $133.52, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by South-Western Educational Pub.
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Add this copy of Marketing Scales Handbook, Volume IV: Consumer Behavior to cart. $135.95, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by South-Western Educational Pub.
Add this copy of Marketing Scales Handbook, Volume IV: Consumer Behavior to cart. $141.97, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2005 by South-Western Educational Pub.
