Providing students with the tools and skills necessary to solve business problems and exploit business opportunities, this book balances primary and secondary information and the techniques and methods that underpin these two types of data. It also discusses research tools, and the practice of customer-based management.
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Providing students with the tools and skills necessary to solve business problems and exploit business opportunities, this book balances primary and secondary information and the techniques and methods that underpin these two types of data. It also discusses research tools, and the practice of customer-based management.
Read Less
Add this copy of Marketing Research: Within a Changing Information to cart. $3.40, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Irwin/McGraw-Hill.
Add this copy of Marketing Research: Within a Changing Information to cart. $3.42, good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
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Seller's Description:
Very Good. Size: 8x1x10; May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Marketing Research: Within a Changing Information to cart. $5.18, fair condition, Sold by Goodwill BookWorks rated 4.0 out of 5 stars, ships from Austin, TX, UNITED STATES, published 2002 by Irwin/McGraw-Hill.
Add this copy of Marketing Research: Within a Changing Information to cart. $36.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
Add this copy of Marketing Research: Within a Changing Information to cart. $49.00, like new condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by mcgraw hill.
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Seller's Description:
As New. As new condition copy, Wear to over all book from storage, Bump to book edges, Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Marketing; ISBN: 0072538392. ISBN/EAN: 9780072538397. Pictures of this item not already displayed here available upon request. Inventory No: 1561025866.
