Marketing Management: Text and Cases

Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to successfully promote any business, from waterparks to algae-harvesting. Read More

Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to successfully promote any business, from waterparks to algae-harvesting. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $46.75 (Expires Dec 02, 2024) 365 Day Rental: $55.25 (Expires Jun 05, 2025) Buy eBook Lifetime Access: $84.99 Title: Marketing Management by Robert E Stevens; David L Loudon; Bruce Wrenn Publisher: Taylor & Francis Print ISBN: 9780789012333, 0789012332 eText ISBN: 9781135184537 Edition: 2004 1st edition Format: EPUB eBook	$46.75 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ