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Marketing Management - Johnston, Mark, and Marshall, Greg W, Professor, and Marshall Greg
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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

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Marketing Management 2009, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529790

Hardcover