Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted ...
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Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end of each chapter and in McGraw-Hill's CONNECT, along with marketing plan project suggestions.
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Add this copy of Ise Marketing Management to cart. $112.37, good condition, Sold by CampusBear rated 4.0 out of 5 stars, ships from Coppell, TX, UNITED STATES, published 2021 by McGraw-Hill Interamericana de Espaņa S. L.
Add this copy of Ise Marketing Management to cart. $41.96, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
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Add this copy of Ise Marketing Management to cart. $43.53, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
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Add this copy of Ise Marketing Management to cart. $43.53, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
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Add this copy of Ise Marketing Management to cart. $135.24, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
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