Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organisation as well as for the organisation itself. Uniquely, marketing is treated as a bundle of processes intertwined throughout the entire business organisation. Written by three eminent professors, this book ...
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Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organisation as well as for the organisation itself. Uniquely, marketing is treated as a bundle of processes intertwined throughout the entire business organisation. Written by three eminent professors, this book has a truly European perspective and is especially useful for readers interested in advanced marketing techniques, explained through a series of end of chapter 'Toolbox' sections.
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Add this copy of Marketing Management: a Value Creation Process to cart. $14.20, very good condition, Sold by Wyemart Limited rated 5.0 out of 5 stars, ships from HEREFORD, HEREFORDSHIRE, UNITED KINGDOM, published 2006 by Palgrave Macmillan.
Add this copy of Marketing Management: a Value Creation Process to cart. $14.26, very good condition, Sold by Wyemart Limited rated 5.0 out of 5 stars, ships from HEREFORD, HEREFORDSHIRE, UNITED KINGDOM, published 2006 by Palgrave Macmillan.
Add this copy of Marketing Management. Palgrave. 2006 to cart. $17.69, good condition, Sold by Y-Not-Books rated 3.0 out of 5 stars, ships from Rotherwas, HEREFORDSHIRE, UNITED KINGDOM, published 2006 by Palgrave.
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Good. Bumped edges and book is warped Sun Damage to Cover Sun damage to edge of pages Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
Add this copy of Marketing Management. Palgrave. 2006 to cart. $17.73, good condition, Sold by Y-Not-Books rated 3.0 out of 5 stars, ships from Rotherwas, HEREFORDSHIRE, UNITED KINGDOM, published 2006 by Palgrave.
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Good. Bumped edges and book is warped Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
Add this copy of Marketing Management. Palgrave. 2006 to cart. $17.81, very good condition, Sold by Y-Not-Books rated 3.0 out of 5 stars, ships from Rotherwas, HEREFORDSHIRE, UNITED KINGDOM, published 2006 by Palgrave.
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Seller's Description:
Very good. Bumped edges and book is warped Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
Add this copy of Marketing Management. Palgrave. 2006 to cart. $17.81, good condition, Sold by Y-Not-Books rated 3.0 out of 5 stars, ships from Rotherwas, HEREFORDSHIRE, UNITED KINGDOM, published 2006 by Palgrave.
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Seller's Description:
Good. Bumped edges and book is warped Sun damage to edge of pages Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
Add this copy of Marketing Management: a Value Creation Process to cart. $18.22, new condition, Sold by Bestsellers Returns rated 2.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2006 by Palgrave Macmillan.
Add this copy of Marketing Management: a Value Creation Process to cart. $18.29, new condition, Sold by Wyemart Limited rated 5.0 out of 5 stars, ships from HEREFORD, HEREFORDSHIRE, UNITED KINGDOM, published 2006 by Palgrave Macmillan.
Add this copy of Marketing Management: a Value-Creation Process to cart. $19.81, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by Palgrave Macmillan.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780333773192.
Add this copy of Marketing Management: a Value-Creation Process to cart. $19.99, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by Palgrave Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1100grams, ISBN: 9780333773192.
