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Marketing Issues in Pacific Area Tourism

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Marketing Issues in Pacific Area Tourism - Chon, Kaye Sung, and Ryan, Chris, and Crotts, John C
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Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, ...

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Marketing Issues in Pacific Area Tourism 1997, Routledge, Oxford

ISBN-13: 9780789000293

Hardcover

Marketing Issues in Pacific Area Tourism 1997, Routledge, Oxford

ISBN-13: 9780789003102

Trade paperback