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Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

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Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan - Chon, Kaye Sung, and Nykiel, Ronald a, and Jascolt, Elizabeth
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With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ways to improve the "packaging" of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will ...

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Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan 1998, Routledge, Oxford

ISBN-13: 9780789005915

Hardcover

Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan 1998, Routledge, Oxford

ISBN-13: 9780789005922

Trade paperback