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Marketing Ethics: Cases and Readings

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Marketing Ethics: Cases and Readings - Murphy, Patrick E, and Laczniak, Gene R (Editor)
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For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

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Marketing Ethics: Cases and Readings 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131330887

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