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Marketing Cultural Organizations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera

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Marketing Cultural Organizations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera - Kolb, Bonita M
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This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples from countries including the UK, the US, Australia and Japan.

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Marketing Cultural Organizations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera 2000, Oak Tree Press (Ireland), Dublin, Ireland

ISBN-13: 9781860761416

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