Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" -- campaigns that ally the company with political, social, or environmental issues that affect its ...
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Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" -- campaigns that ally the company with political, social, or environmental issues that affect its markets. You'll discover how to: -- Use image advertising to support your products -- Change outdated images -- Control crises -- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes
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Add this copy of Marketing Corporate Image: the Company as Your Number to cart. $3.99, very good condition, Sold by The Maryland Book Bank rated 5.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 1991 by NTC Business Books.
Add this copy of Marketing Corporate Image: The Company as Your #1 to cart. $4.00, very good condition, Sold by Clerical Plus rated 5.0 out of 5 stars, ships from Shelton, CT, UNITED STATES, published 1991 by NTC Business Books.
Add this copy of Marketing Corporate Image: the Company as Your Number to cart. $16.16, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1991 by NTC Business Books.
Add this copy of Marketing Corporate Image: the Company as Your Number to cart. $26.90, like new condition, Sold by Robinson Street Books rated 3.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1991 by Natl Textbook Co Trade.
Add this copy of Marketing Corporate Image: the Company as Your Number to cart. $28.04, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by Natl Textbook Co Trade.