Gregory tackles the age old question; What is the power of a corporate brand and can it be measured? Leading the reader through his research Gregory identifies how to use objective, quantitative methods to measure the value of a company's good name; shows how to use PR and marketing to achieve goals and explains how to identify key audiences.
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Gregory tackles the age old question; What is the power of a corporate brand and can it be measured? Leading the reader through his research Gregory identifies how to use objective, quantitative methods to measure the value of a company's good name; shows how to use PR and marketing to achieve goals and explains how to identify key audiences.
Read Less
Add this copy of Leveraging the Corporate Brand to cart. $9.49, new condition, Sold by Thevillagebookstore rated 5.0 out of 5 stars, ships from Fall River, MA, UNITED STATES, published 1997 by McGraw-Hill Companies.
Add this copy of Leveraging the Corporate Brand to cart. $11.50, new condition, Sold by Chidoc5 Rare Books rated 2.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of Leveraging the Corporate Brand to cart. $26.90, like new condition, Sold by Robinson Street Books rated 3.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of Leveraging the Corporate Brand to cart. $33.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by McGraw-Hill.
