Marketing Communications Management: Analysis, Planning, Implementation

First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Read More

First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Read Less

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  	This is a digital edition of this title. Rent eBook (3 Options) 90 Day Rental: $44.14 (Expires Sep 25, 2024) 120 Day Rental: $49.66 (Expires Oct 25, 2024) 180 Day Rental: $55.18 (Expires Dec 24, 2024) Buy eBook Lifetime Access: $80.00 Title: Marketing Communications Management by Paul Copley Publisher: SAGE Publications, Ltd. (UK) Print ISBN: 9780857027870, 0857027875 eText ISBN: 9781473908338 Edition: 2014 2nd edition Format: EPUB eBook	$44.14 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ