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Marketing Communications Management: Analysis, Planning, Implementation

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Marketing Communications Management: Analysis, Planning, Implementation - Copley, Paul
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First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

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Marketing Communications Management: Analysis, Planning, Implementation 2014, SAGE Publications Ltd, London

ISBN-13: 9780857027870

2nd edition

Paperback

Marketing Communications Management: Analysis, Planning, Implementation 2014, Sage Publications Ltd, London

ISBN-13: 9780857027863

2nd edition

Hardcover